Recently, the ads that have been targeting me are ads for jewelry. What makes the ads effective is the jewelry pieces they are selecting. They chose their most favorable pictures and popular items. They advertise a great price which is ultimately what makes me click the link. What would make it not effective is advertising items out of my price range. Companies can track the success right on Facebook by seeing how many people click the link onto their website. For some ads, you can have social commerce in place and they can purchase directly on the site. You can compare numbers on sales before the campaign was running and during.

Above is the ad I created for her page. The campaign is directly towards black Friday bargain shoppers. Many people shop in advance for Christmas gifts. We hope to fill up on custom orders for the season. Our target market for this ad to reach people looking for Christmas gifts for their female partners. We haven’t decided on a budget. With this being a side business her marketing budget is not very large.