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This semester I have learned a lot. I think what was most fascinated was learning on the behind the scenes work that goes into a social media strategy. The analytics, SWAT, and so much more tools that you use to create a plan. What was also interesting was learning about what a brand really is and how much it effects the business. Social media accounts has such a large influence and some parts of it are measurable. I really enjoy making content but it is much more effective when you have the target audience in mind.