For my ad, I chose Ellen’s Bridal in Wabash. My concept was to focus on the other items they sell in the boutique other than dresses. I saw on their website that they sell jewelry. I thought that it would be good to focus on jewelry by having a sale and maybe customers coming in for the jewelry sale might see a dress they like for themselves, bridal party or even mother of the bride. To grab attention I thought playing off Breakfast at Tiffany’s would be a fun idea. For the breakfast element, I thought a brunch bar would be good to bring customers in the doors. Then as part of the Tiffany’s theme, they would receive a blue box similar to how Tiffany & Co boxes his jewelry and how ever much jewelry they can fit in the box would receive the 20% discount. In hindsight, after looking at the other ads in the classes I should have include more details about the event on the add like date, time and location. I edited it and added some more detail to it.