The Hootsuite lesson I believe had a lot of information people who use social media already knew about. What I like was that it connected its features to market terms. That was not a perspective I have had to use before. Also, while watching I begin to think about the business I follow and the ads I have seen and what their marketing goal was. I hope to learn how to get ideas for content.

For the social media client project, I selected Britney’s Designs KC. The goal for the company is raise brand awareness and to build sales. Currently, the company has a Facebook page. They do not post daily but there is good engagement. The Instagram page doesn’t have as much a following as the Facebook. I believe Britney’s Designs could benefit from Pinterest because the majority of her customers are females. Pinterest has a strong female following.