For Britney’s Designs KC, our business objectives are to increase brand awareness, increase customer loyalty, and increase sales. To increase brand awareness we will post unique content on each social media platform. We will measure this by increase in followers and content engagement. For our second objective, we will encourage loyalty by doing a giveaway for previous customers to post their previous purchases and tag our pages. We will randomly choose a winner and all those that enter would receive a 10% discount code. We will track it’s success by tracking how many customer’s use the code. Our goal is to increase sales by coming out with a new seasonal line of cups. The new products will be used as a metric of base sales and then see how we can increase over time.