Illustrator work
These content tactics can help you win big in content marketing
No one can be a content all-star if you don’t make at least some time content planning
A content audit is a little bit like spring cleaning for your content. During a content audit, you review and evaluate each piece of your website’s content. This allows you to locate and identify content that is irrelevant, un-read, or stale and replace it with content that helps your site draw traffic
While there are many complete tutorials on conducting content audits, I’ll give you a brief run-down here.
Conducting a content Audit in 3 Steps
Step 1: Create a Spreadsheet
At its core, a content audit is predominantly data entry, so it’s important to have a system to keep the process organized. One of the best ways to do this is to create a spreadsheet. Most marketers choose to use Excel or Google Sheets for this. The spreadsheet should contain the following categories: URL, date audited, page title, page description, page content, keyword(s) targeted, alt tags, last updated, and internal link(s).
Step 2: Compile a Full List of Pages
Once you’ve created your spreadsheet, you’ll need to organize the pages you plan to audit. The easiest way to do this is to head to Google Analytics. From the “Behavior” tab, navigate to the “All Pages” section. This will provide you with a list of the pages on your site. You may want to pull the URLs from the most popular pages first in order to assure that you’re auditing the content on your most visited pages first.
Locate the “page” column and navigate to the button next to the page title. This will provide you with the page URL, which you should then copy into your spreadsheet. Repeat this step for every page on your site. If you use WordPress, you can do this by pasting the edit URL for each page into your spreadsheet.
Step 3: Start Reviewing
Once you’ve compiled a full list of your pages, it’s time to start your content audit. To do this, you’ll want to review the following pieces of each page and mark the results of each evaluation on your spreadsheet:
Roughly 2.1 billion people maintain social media accounts and social networks earned an estimated $8.3 billion on advertising in 2015 alone. In light of that, it’s clear that social media is an important tool for marketers who want to improve their content strategies. By building and maintaining a variety of social media accounts (on sites like Facebook, Instagram, Twitter, and Pinterest, for example) marketers can expand their content’s reach, earn new leads, make new connections, and conduct better industry research.
Often associated with bad promotions and over sales-y sites, custom landing pages have gotten a bad reputation for years. Fortunately, smart marketers know that, when used correctly, custom landing pages have the potential to provide a huge SEO and traffic boost for a website.
The reason landing pages are so important is they provide the essential function of giving users a designated spot external of your actual website to gain information and complete the desired action. Because of this, they’re essential to effective content marketing. Whether you’re trying to sell a workshop or generate leads for your email subscription list, a well-designed landing page can do a respectable amount of legwork for your overall goal.
To ensure your landing pages are working as well as possible for you, remember the following things:
It’s never too late to beef up your content tactics. By employing these five innovative content tactics, you can ensure you’re getting the most value possible from your content strategy, while also providing useful and relevant material for your readers. While we’re sure to see the climate of content marketing undergo some big changes in the next year, these four tips provide long-lasting value for your content strategy.
Goals of my portfolio site
What function is this website going to be use for?
Competitors
Company goals
Where do I see me 1, 3, 5, 10 years from now?
Guidelines
Voice and Tone
“Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.”
For me is is about getting all of the “meat” of what your website. This is include but not be limited to written media, info-graphics, pictures, videos etc. It is a very important step and one of the first steps to making a web site. “Content Drives Design,” should be something that all web developers should be thinking about when doing a new design.
This class will be helping me understand not only word press but content strategies.
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