Marketing Strategy HHoC, LLC

Brand Awareness

As Holistic Hospice of Colorado is a brand new start-up hospice company, the main focus of the marketing strategy we take will be to build brand awareness and presence on social media platforms.

One of the ways that we hope to measure HHoC’s brand awareness strategy will be to look for the number of interactions, shares and mentions that are generated through the initial impressions made through social media posts. This will be measure on a month basis to look for the performance of the posts.

Post Reach

Another way we are going to try and measure the success of our social media marketing will be to look into the amount of impressions a post has had since it first went live on a platform. The way to calculate this will be to 1. Measure the reach of any given post by looking at the number of engagements and impressions then 2. Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage.