This week we work on our personal brand. I had attempted do this in the past but wasn’t really sure how to or what message I wanted to put out there for myself. For my personal brand statement, I came up with the sentence below. I tried to use the why, how, and what method.

“I have the desire to help people, by finding the right store fixtures for their business display needs.”

My social media strategy has two objectives: network and gain new leads/sales. The main goal for these platforms is to build awareness, relationships and to convert leads into sales. To measure these goals I will track how many new relationships I gain. I will also track how many sales I can gain through these platforms.

For my Linkedin page I created a banner on canvas. I used a quote found on Simon’s video. I also added an about section. I created new pages for my twitter and Facebook. I didn’t want to mix business objectives with my personal sites. A another alternative to this could have been to create a business like page on Facebook instead of a new personal account. I added my same profile photo to all accounts to look professional.  I also added unique banners to each platform.