The ads that target me the most on my social media are honestly shopping ads and book ads, I normally get the ones that if you click them they take me directly to their Facebook site.  The ads are effective because I start looking at them and want more information about an item on the ad and it automatically takes me to the site instead of just giving me the information for that one item.  Companies track success by the number of times those links are clicked.

Part 2: The campaign objective for this campaign is to receive more sales, we are working on getting attention and traffic to the social media accounts.  We are targeting anyone that is looking for something different when it comes to gift giving.  For a budget on this we are expecting to spend $100 at first through Facebook and receive a reach of almost 10,000 people with 20 people clicking on the business page link.