SOCIAL MEDIA STRATEGY
Within the next week:
- Make sure that all network profiles/bio’s are 100% complete
- Conduct your first social media audit. Change what’s not working in growing your following. Think outside the box.
Weekly Practices:
- Be actively looking for new people or businesses to follow or friend that will help broaden your network. Look to add at least 5 a week per account.
- Research at least one business that could be considered your competition. How does their social media presence look compared to yours? What ideas can you get from them?
- Keep your pages appealing and professional looking so they are informative to your viewers but not too cluttered or overwhelming.
The three areas of my client’s Twitter profile that we will be working on improving are:
- Maximize the use of all 160 characters in her Bio. Adding a personal hashtag, location, and website, while showing her personality (and maybe even adding some appropriate emoji’s)!
- Populate the media gallery so that her profile is more visually appealing for potential followers/customers.
- Use the curate list feature to keep your profile organized by groups. This will allow her viewers to pick from groups of information that may be relevant to what they’re looking for.
Good start on your plan/strategies. Be thinking about what specific goals you can set and which metrics you would use to determine if the strategies in place are working. You’ll want to expand on this post in the near future, as this will be another post you come back to at the end of the semester to see where you started with your client and what plan you set in place (of course you can add to it as you learn new things each week too).