Content marketing involves the creation and sharing of online materials that can be of interest to others. These materials include videos, blogs, and social media posts.

I would say that the ads that pull up on Facebook could be considered successful ‘content marketing’. They are periodically placed throughout your newsfeed and they are usually relevant to products you’ve looked at or purchased like itmes too in the past. These are successful because we tend to be impulsive and the distributors of these ads know that. The ads are usually offering a discount too, if you order within a certain amount of time.

Another good example of effective comtent marketing that’s out there is on Google. Whenever I am searching anything, there are constant ads, video links, hashtags, etc., encouraging you to follow this link to this one, and it never ends.

Client Content Calendar-1adv6wk

FACEBOOK: Grow followers to 250

• add weekly videos of meal prepping, making shakes, and/or easy and effective exercise steps
• stay connected to followers daily by liking/sharing their posts
• tag local businesses and events/hashtags/photos
• at least once a week, ask your followers what they want to see and add it in the folowing week.

INSTAGRAM: Grow followers to 1ooo

• use at least 3 new hashtags in your posts weekly
• post during target time of 12-1 pm at least 2 to 3 days M-F
• tag at least 5 users a week that are relevant to Health/Fitness

TWITTER: Grow followers to 100

• engage with your audience! Log into your Twitter account at least 3 times a week
• add at least 5 new followings a week
• use Twitter Analytics weekly to see the who, when, why, and what of your audience.

OVERALL STRATEGIES:

• Angela and I will be looking to link her pages together to best optimize her media presents.
• We have also discussed having business cards made for her. This will allow her the ability to get her name and business out, as well as her social media handles.
• We will also be continuing to check out what the competitors in the Health & Fitness community are doing and what’s working for them.

After spending some time looking through my clients social media channels, the strategies I’ve listed above are ones that seem to be prevelant across many other’s media sites, inluding, but not limited to, Health & Fitness. Because of this, I believe this is a good place to start and we can see if it brings Angela success with growing her following. If not, then we will be prepared to look at other options as we move forward.

The industry I choice to look at for this weeks assignment is It Works. I feel like it most compares to my client’s industry of Herbalife because they are both more about nutritional supplements then actual meals, and distributors for both companies are responsible for the sale and success of the business.

Herbalife‘s social community is very large across the social media networks, but it has also been around 15 years longer than It Works. When I was researching different companies within the industry, I noticed that It Works and Herbalife were the only two company’s that were involved in all the major social media sites. eg, Facebook, Twitter, Instragram, Pinterest, and YouTube. It Works is one of the fastest growing nutrition companies to date and continuing to grow more and more everyday as their products are being proven to work.

What I see when I look at It Works social media pages is a lot of color, which is very eye catching and appealing to me. I also like that as you look through the posts/tweets/videos, you are seeing information and pictures about the many different products they offer. This can captivate a much larger audience since potential clients have different needs when it comes to their nutrition.

Something that i would have liked to see more of was clients sharing more weight loss success stories, and having distributors share more about their personal achievements with their business and the benefits of choicing to work for It Works. I would think that this would be a great way to sell their product to more people and also to grow their business with more distributors that believe in the brand.

I have shared with my client that maybe she could try adding success videos to her media pages in helping to build her social following. People want to feel confident in trying something new and to believe that it can work for them. By sharing with others about their success with using the products, they can  help to encourage potential new clients that they could also get positive results.

1.)

My Personal Branding Statement

Leveraging my heart and soul, I deliver the best me to others!

2.)

My Social Media Strategy

• I would like to see an increase of at least 2-3 new followers/friends on each of my social media profiles each week.
• I want to grow my followings as well, so I’m looking to add 5 to 10 new contacts/businesses to my Twitter and LinkedIn pages weekly.
• I will add 2-3 new hashtags to my Twitter weekly.
• I will work towards creating lists on my Twitter to help attract more followers and to keep my page more organized.
• I will Tweet or share a post on LinkedIn at least once or twice per week.

3.) The changes I made on my personal branding sites were as follows:

FACEBOOK

• changed profile picture to head shot of myself
• added Bio paragraph to profile
• added current job
• added pictures to media gallery
• changed some privacy settings

Facebook before

Facebook after

      TWITTER

• updated everything on my profile since the account was set up over 5 years ago and I haven’t used it since.
• added followings
• changed privacy settings   

Twitter before

Twitter after

     LINKEDIN

• also haven’t used since I set it up a few years ago, so I updated the pictures, wrote Bio, updated summary and organizations, and completed all sections of profile.
• updated privacy settings
• connected with more people
• followed 5 hashtags

LinkedIn before

LinkedIn after