The industry I choice to look at for this weeks assignment is It Works. I feel like it most compares to my client’s industry of Herbalife because they are both more about nutritional supplements then actual meals, and distributors for both companies are responsible for the sale and success of the business.

Herbalife‘s social community is very large across the social media networks, but it has also been around 15 years longer than It Works. When I was researching different companies within the industry, I noticed that It Works and Herbalife were the only two company’s that were involved in all the major social media sites. eg, Facebook, Twitter, Instragram, Pinterest, and YouTube. It Works is one of the fastest growing nutrition companies to date and continuing to grow more and more everyday as their products are being proven to work.

What I see when I look at It Works social media pages is a lot of color, which is very eye catching and appealing to me. I also like that as you look through the posts/tweets/videos, you are seeing information and pictures about the many different products they offer. This can captivate a much larger audience since potential clients have different needs when it comes to their nutrition.

Something that i would have liked to see more of was clients sharing more weight loss success stories, and having distributors share more about their personal achievements with their business and the benefits of choicing to work for It Works. I would think that this would be a great way to sell their product to more people and also to grow their business with more distributors that believe in the brand.

I have shared with my client that maybe she could try adding success videos to her media pages in helping to build her social following. People want to feel confident in trying something new and to believe that it can work for them. By sharing with others about their success with using the products, they can  help to encourage potential new clients that they could also get positive results.