- What is content marketing?
creation and sharing of material that does not explicitly promote a brand but is intended to gain interest in its products or services.
- Share two examples of successful ‘content marketing’ that you have seen. Why is this content marketing successful?
One example would be of the one I posted on our discussion board. The Orbitz commercials. I think they are successful because they used the same spokesperson each time, with the same concept, but used different situations that aligned with their brand and concept they were trying to promote. These commercials were funny so they incorporated humor to reach people as well.
Another example is Snickers. They had a theme going for awhile also. They incorporated the use of famous people for endorsement as well as a consistent catch phrase and theme. I think all of those things helped to make it successful.
Please include your content calendars – I only see part of one. Thank you!