• What type of social advertisements are targeted at you?

Grocery stores, redbull, uber, and qt

• What makes these ads effective / not effective?

These ads are not effective to me, seeing how I had to go on my Facebook account and see what kinds of ads popped up. I believe they are not effective because they are embedded in my feed so I just skim over them like I do most things on it. I did find it interesting though because I go to the grocery store almost everyday, I usually only go to QuikTrip to get gas, and I used to drink Redbull very frequently. I do however, only uber a few times a year to get to and from the air port.

• How can companies track the success of their social ads?

With how many views/clicks an add generates.