1. Share your key insights from everything you learned about Buyer Personas this week.

One of the most important things I learned about Buyer Personas is that not everyone is going to want to be your customer right away. That’s why it is so important to learn about your buyers and about their interests.

Another key point I learned is that customers have to know and understand the product that you are trying to sell them before you even offer it. They need to be able to want to have your product already by understanding what your product does.

2. Choose the company you currently work for OR a company/nonprofit you would love to work for in the future. Develop at least one persona for their target audience. Perhaps it’s a company or brand where YOU are the target audience (buyer) and you create a Buyer Persona about “you.”

I currently work at Aerie which is owned by American Eagle Outfitters.

Faith is a frequent customer at Aerie and American Eagle. She is a mom of 2, is married to a Lawyer and works as an OBGYN nurse. She likes to come in when there are great deals going on, like when leggings and tees are on sale. She usually spends around $200 every time she comes in, which is once or twice a week. She is always wear Aerie or AE when she’s not in scrubs, and also buys her kids clothes when she comes in, too. She loves our workout clothes because she loves to work out and do yoga in the mornings, and when she goes on runs with her husband. She also likes our lounge clothes for days off work when she has time to read and have downtime.