Content Marketing:

Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It involves choosing what to post and on which social platform based on the audiences that are on each one. Marketers research the audience on the platforms and then which content receives the best feedback so that they optimize that platform.

Successful Content Marketing:

Some of the companies that I find most effective are Target and Chipotle. They both are consistently active on big platforms like Instagram and Twitter, but also on Facebook, Youtube, and Pinterest. On Instagram for example, Target uses IGTV to share and highlight their customers’ feedback and customer service.  They also do a great job at marketing their seasonal items, like Easter stuff in April, on their pages. Chipotle, on the otherhand, uses trendy humor on twitter and then also shares twitter activity on Instagram. They do a great job at highlighting their rewards programs and new menu items. On Youtube, Chipotle posts a series of videos that target their competitive advantage- real ingredients. https://www.youtube.com/watch?v=249oyKBMX0Q#action=share

These companies’ success takes a lot of critical planning but with the help of some online tools that help schedule content, it makes it a lot easier for the team. Here is my first Editorial Calendar for the rest of the year for my art business.