Week 12

When strolling through Instagram and Facebook each day, I notice many ads from sites that I have visited a long with sites that may sell a similar product. I also notice that I do end up clicking on them and then they show up on other social media platforms. Like for example if I click on an ad from Facebook, then I’ll get an ad for that store or other similar stores on Instagram. They’re effective this way because the company can know that I am partially interested in what they have to offer. They track the success of these ads through several analytical tools.

I created these ads to grow my brand imaging and name out there for customers and potential customers to share. I can also throw in a simple offer to get more people interested in actually purchasing a piece. I also wanted to first target those potentially interested in fine art in the local KC area. Then, from there target further places.