Creating a Strategy For Social Media Sites- Whats Best for Your Business

Gutter Cover Kansas City Facebook

https://www.facebook.com/guttercoverkc/ 

(this is based off 28 days) Trying to figure out whats the best way to pull data for a year ago.

Facebook is our most important social media site. I would like to grow our likes overall, but more so get more interaction on our post from people that have already liked our page. Get more shares. I would measure this by Facebook insights (or hootsuite) compared to last year. I would compare this on a yearly basis, because we are about to approach our busy season. Since we are a seasonal company this will help get the best insight on customers searching for gutter protection. 

I think the best strategies for Facebook is to come up with a set of specific campaigns to follow. Post made for blogs, photos of installs / company improvements, updates for home improvement or maint. & community events. These are all broad enough to track which gets the best interaction. Post would be made weekly 1 of each campaign during the busy season.

The metric to look at is post engagement. I would like it to be at-least 100. Which we should be able to accomplish, due to it being the slow season we are not posting as much content. I think paying attention to recommendations would be smart as well. We have a lot of business that comes from personal referrals. Its worth talking to our owner about.

With out target market its best not to post too much. Most of our followers don’t have a huge amount of friends and pages they follow. Its best not to be the only thing they see on their Facebook Feed, turns them away. 

Gutter Cover’s Twitter Strategy

https://twitter.com/GutterCover (Links to an external site.)

Twitters main concern is getting more relevant followers. Right now its mainly spam-ish followers. Almost all of our followers are involved in marketing.  I believe this platform will become more important in the future, but right now its not highly used with our demographic. I would like to work on sharing the Facebook campaings with Twitter- like is happening now. As well as try to make better connections to other businesses or individuals to grow. The goal is to better establish our # too, from Facebook, twitter, and Instagram. 

1. get better followers (local)
2. Make business connections
3. Work on Hashtag population

I need to work on connecting locally with twitter businesses and individuals. I need to make sure each post has our hashtag in it. I need to participate more on Twitter, share relevant content and help grow other businesses, hoping they will help us too.

I will use Hootsuite to compare Twitter and Facebook measurements. Once we start getting out our Youtube videos that will be stared to Twitter- so using insights on Twitter will help determine if its best to continue with. 

Setting Up Social Media Accounts

Below are screen shots of each social media page of my client prior to optimization. All account except for Instagram have already been set up and somewhat optimized. I used this opportunity to double check things on the accounts and make a few adjustments to each site. 

https://www.youtube.com/c/GutterCoverKansasCityLeesSummit (Links to an external site.)Links to an external site.

The company plans are to expand on our Youtube channel. Creating organized playlist will help customers find what they want fast.

-I went through the video descriptions and got more SEO friendly and specific.

-I added playlist that I intend to add on to.

 

https://www.facebook.com/guttercoverkc/ (Links to an external site.)Links to an external site.

As a company Gutter Cover Kansas City uses Facebook as its primary social media site. Due to it being popular with many age groups and the review options for customers. This site was set up well, however I found it useful to ad more admins to the account. Especially with how many sites get hacked now days.

-I added more account managers to this site.

-I added pages to watch. (competition)

https://www.instagram.com/guttercoverkc/?hl=en (Links to an external site.)Links to an external site.

I set up the Instagram page for Gutter Cover. I also pan on learning more about sharing stories.

– I just started this up for Gutter Cover

-I linked to our Facebook page.

-This week I will work on getting photos added to the site of installations we have completed.

https://twitter.com/GutterCover (Links to an external site.)Links to an external site.

Gutter Cover has been using Twitter. However, most of our followers are marketing people or spam/randomness. It has been a challenge to find our target market within the Twitter platform. I did find it interesting to learn more about Twitters insights.

– I added lists to this account to see what the competition is doing, as well to follow other accounts.

– I updated the cover photos

– I put our hashtag in the description

 

https://www.linkedin.com/company/the-gutter-cover-of-kansas-city/ (Links to an external site.)Links to an external site.

The owner of Gutter Cover really likes LinkedIn. I would like to use this platform to the highest extent possible without having to pay for a pro option.

– I updated this account and posted a new article from the company website.

-I also joined a few groups the company is apart of.

– asked ladies in the office to link to account.

 

Many of these sites were already set up pretty well, but this was a good refresher to double check somethings and add to.

 

Reflections on Social Media Possibilities

After taking the 1st course within the Hootsuite Academy,  I now want to take advantage of all social media platforms that I can. Usually I try to stay away from Twitter and Snapchat. Now, I realize each platform has its own purpose with creating a brand.  Then from there exploring that platform and its connectivity  advantages for your brand. Each platform is similar in a way, but has its own unique features. In my opinion this helps businesses translate messages to all types of target audiences.

Things I’m looking forward to learning more about.

• I would like to learn more about Twitter’s data findings, ad creating, and targeting methods for business purposes.
• How to work Snapchat. (Instead of avoid it)
• How each of these platforms can create conversions and leads for businesses.
• Are these platforms more for creating connections or making money? Can they do both?
• If the platform does not create revenue for a company do you continue to use it? How do you justify spending money on a platform or employee to run a platform when it doesn’t bring revenue in?

Client Social Media Work

I selected Gutter Cover Kansas City as my client. Their mission is to protect homeowners by keeping water where it belongs. They are a leader in the gutter protection market. They both help solve customers gutter issues while also educating homeowners on proper home water protection. Right now their Facebook is the most active account. Twitter will post based off of what is posted off of Facebook, but its not monitored as closely. I believe expanding on Youtube, LinkedIn, and Pinterest will help with marketing. Youtube and Pinterest will help educate and give more visual elements to their website blog postings. While then expanding their LinkedIn to help expand their business for future opportunities with finding more distributors around the country.

MY TOP 5 THEMES
1. Deliberative
2. Futuristic
3. Analytical
4. Ideation
5. Command

How my strengths reflect back on my in my career and personal life.

-Which of your Signature Themes (Strengths) describes you best? How do you use it?  How often?

This is a hard question to answer. All 5 of the themes I received apply in their own ways almost equally. However, If I had to choose one it would be, Futuristic. I am always looking ahead. Daily. Trying to think about how I can get ahead for both myself and my family. Every night before I fall asleep I let my mind wonder. Both realistically and totally bizarrely. This helps and hurts me by driving me forward to be better and sometimes giving me unrealistic hopes. So when those hopes get slapped with reality it can hurt. I almost live off hopes and dreams. I wish some days I could live in the present more.  So even though its a strength I consider it a little bit of a weakness too.

-How does this Theme fit with your ideas of calling, leadership, and career goals?

It completely goes with my career goals, I am always looking to aim higher and grow. I really have no idea where this theme would fit in my career options.

-What does each of your five Talent Themes (Strengths) enable and empower you to do?  

• Being deliberative allows me to anticipate the obstacles when I’m looking at a new Idea.
• Being futuristic allows me to keep pushing myself and enjoy it.
• Being Analytical helps me in my job. Tracking conversions and using numbers to backup what I think is the best next move for the advertising budget.
• Ideation, is where I get all my drive. I love coming up with new ideas and thinking of more- its like my most enjoyable hobby(as weird as that sounds)
• Command is a hard one for me to relate to. People have told me I am intimidating, but since I am so quiet I never have taken them seriously. In a way it makes sense. I don’t make a lot of small talk and if I do decide to say something in a group setting its purposeful and straightforward.

-How have you seen these Themes (Strengths) at work in your life?

I see all of these themes in my work and personal day to day life. I have a hard time talking about my personal life to anyone in a work setting to where I will just avoid it all together.  I am in charge of analyzing data for my employer. I also set goals for them and consult on new advertising ideas. I am in charge of our social message to the public and keep our image clean and straightforward.

-What are some ways you plan to develop and nurture each Theme (Strength)?

That is what I am still working on figuring out. Its hard for me to find my right place due to my futuristic and ideation themes. I cant really figure out where I fit at.

-What experiences have been your most fulfilling? Any connection to a Theme (Strength)?

Taking classes and learning more (really just about anything) is my most fulfilling experience. I believe this connects to all my themes.

-What do you seem to learn with the greatest of ease? Any connection to a Theme (Strength)?

I seem to learn what ever I am interested in at that moment. My interest in learning something new keeps it easy for me. I cant really point to a certain subject or area of study that stands out more then others.

-Which Theme (Strength) is most important for you to be able to use every day in your career?

The most important theme to me is futuristic. My drive to make my future better for me and my family is one of my highest priorities.

 

Search Results Based off My Name

I usually try to search my name once every few months just to see what comes up.  Although I made my Pinterest and Twitter account private, they are still showing up in my 1st page of results. Which drives me crazy, only because I use twitter as a last priority. Usually only to enter to win stuff on amazon after you follow a certain account to be entered into the competition. With Pinterest, I use it a lot for inspiration for designs, I was surprised how many followers I have on that account. I also have an old wedding registration that is showing up, that has been closed down too.

Unfortunately, by buddy that was also going to search my name for results has not yet got in touch with me. So I will update this post later with those results.

My plans to improve my personal brand is to work on my LinkedIn page, maybe connect with others from this class that have similar interest. Also I would be interested in starting a Youtube page. I am really interested in classic cars, and going to car shows. I would like to show that as part of my brand- maybe to one day help me find a career in a similar environment with cars. The only issue I have with that is not being huge on videoing myself.