Steps for Social Media Strategy

Since my client is a new music artist the objective will be to build brand awareness with impression and reach.

We will use the following strategies to meet this objective.

1. We will create any missing network profiles including LinkedIn and improve all existing ones.

This will be done by making sure that handles are consistent across all networks for easy interaction from one site to another.

We will work to create a high-resolution brand logo that can prominently be displayed on all sites.

2. We will work to define his brand persona and voice so that all content will be the same from site to site.

We will do this by reviewing what media was most effective in the past as well as the style that best fits his image and is relevant to his followers. Continue reading Social Media Strategy for the Semester →

This has been a difficult first week with my client project. I had made the choice to work with my son to help promote his music. It has proven to be a difficult task.

With weather and conflict schedules, we have been having difficulty getting together this week. He has also been reluctant to “turn over” the reigns so to speak, regarding the changes needed.

However, I was able to complete much of the project. Continue reading Establishing Social Media Platforms for Client Project →