Part 1: Social Media Strategy Overview
Two of my social media goals include raising awareness for my business by first picking a profile and banner pictures across all my social media platforms so that they match and are easily recognizable. From there, I plan to post once a month to engage my current followers because currently I haven’t posted anything for several months. Once I have more material to post about (the product) then I want to increase the number of posts. I can measure the success of this by the number of followers and shares. Along with posting more, my other goal is to create more loyal “consumers” that share more testimonials or reviews on my Facebook page. This feedback will grow the brand and improve customer retention.
Part 2: Twitter
For the twitter account, I would like to update the profile picture and maybe the banner (to match other platforms), the bio to include the maybe the Facebook and Instagram page links, and to post more material that involves me and my artwork (product). Doing these three things, I hope to see some more followers and feedback as to who my audience is. Right now, I don’t have enough information to know my market very well.
On any social media account, I would recommend you post more than once a month if your goal is to create awareness. Please elaborate on which social networks you plan on using for your business (at least three), and strategies for reaching your goals — and the metrics you will monitor.
You’ll also continue to expand on your plan as you learn throughout the semester. It’s important to start though. 🙂