Social communities are an integral part to social media marketing. Some of the most successful companies have a great team of marketers that know how to deal with and involve their customers in their company. When looking for other art related companies who do an effective job at nurturing these communities, I thought of Blick Art Materials. They know how to keep successful social communities.

They listen to their customers by prompting discussions with articles and product highlights and then take in feedback from their audience. Not only do they prompt these discussions but then they do a good job at replying to the customers’ concerns and questions. They keep it simple and personal by providing the name of the person helping the situation.

Being good listeners is a key aspect of using social media that some companies miss out on. I was disappointed to find my favorite art stores, like Hobby Lobby and Michaels, miss out on this opportunity to listen to their customers and create this sense of community. I noticed that several customers commented weeks ago about being unhappy with service or products with no reply or sign of being helped.