My client project has come to a close. I have created a presentation about my learning experience.
MKT 146 – Client Project-1bi8dk5
Reflection: One thing I learned while working on this project is that it is important to post consistent content across all social media platforms so that your message is clear.
Another important lesson I learned is that planning ahead is a big part of implementing a successful social media strategy.
This campaign included photos of an outdoor lighting installation project that had been completed by my client, Amazing Lawn and Landscape, with a different caption for each social media platform.
Facebook:
Twitter:
LinkedIn:
The objective of this campaign was to promote awareness of one of the many services that the business can provide, which is outdoor lighting installation.
The target audience consisted of homeowners living in the Kansas City, Missouri area, particularly the Brookside, Plaza, and Waldo neighborhoods. The ads targeted people with an annual household income of $100,000 – $250,000+, ages 30-65+, college graduate or higher. These demographics represent the average customer for the business: somebody who earns enough money to afford to hire somebody who can make their outdoor area look attractive.
Starting estimated budget is $5 per day on Facebook, $100 per day on Twitter, and $20 per day on LinkedIn. After launching the campaign and viewing the results, the budget for each platform could be adjusted accordingly based on which platform performs better.
The ads currently targeted at me on social media include clothing, home improvement/DIY, wedding planning, cats, healthy living, and beauty products.
What makes these ads effective is that they tend to cater to my own personal styles, preferences, and interests based on pages I follow, links I click on, articles I have read, and items I have browsed or purchased. If the ads display something I am interested in, I am much more likely to engage with the brand and click on the ad to look at whichever products, services, article, etc. that grabbed my attention.
A company can track the success of their ads by looking at their Return on Ad Spend (ROAS). This can be tracked by looking at direct revenue, which are the profits earned that can be attributed to an ad campaign, and captured leads, which looks at how many generated leads convert into customers.
Verticutting is a lawn care technique that involves cutting into and removing thatch – a layer of dead grass and roots that develops between the grass and the soil.
Some thatch is necessary as it can help reduce the risk of the grass becoming compacted in high-traffic areas. However, when the thatch becomes too thick, it can start to absorb the air, nutrients, and moisture that your lawn needs to be healthy. It also inhibits the roots from expanding deep into the soil and establishing a solid foundation. 
What’s worse is that thatch can become the home of various insects and disease, which is not something you want yourself or your family exposed to.
Including verticutting in your lawn maintenance will help by cutting into thatch and bringing it to the surface to be removed from your lawn. The best time to verticut is just before the growing season – in the late winter or early spring – and followed by distribution of new grass seed.
The result is healthy grass with a strong root system to protect against drought, insects, and many other harmful factors.
Facebook: “Why is verticutting such an important part of your lawn care routine?”
Twitter: “Verticutting can protect your lawn from drought, insects, and disease.”
LinkedIn: “Verticutting is an important step to take to ensure a healthy lawn.”
