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What type of social advertisements are targeted at you?
The ads currently targeted at me on social media include clothing, home improvement/DIY, wedding planning, cats, healthy living, and beauty products.
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What makes these ads effective / not effective?
What makes these ads effective is that they tend to cater to my own personal styles, preferences, and interests based on pages I follow, links I click on, articles I have read, and items I have browsed or purchased. If the ads display something I am interested in, I am much more likely to engage with the brand and click on the ad to look at whichever products, services, article, etc. that grabbed my attention.
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How can companies track the success of their social ads?
A company can track the success of their ads by looking at their Return on Ad Spend (ROAS). This can be tracked by looking at direct revenue, which are the profits earned that can be attributed to an ad campaign, and captured leads, which looks at how many generated leads convert into customers.