I chose a video on social media planning to watch and reflect on. I chose this particular video because I believe that in order to implement a successful social media strategy, you must plan ahead.

My takeaways from this video:

Understand your organization – This is crucial because you want to be informed about what is going on within the organization, and what goals the other departments are trying to meet. This enables you to share relevant news, upcoming events, and help your organization to reach its goals.

Understand the current trends – It’s important to understand what is trending so that you can be seen as a leader in the social media world. You do not want to come across as someone who is out-of-touch with the rest of the world.

Be willing to change – It’s important to constantly re-evaluate what is working for you and identify what isn’t working in order to be successful. View the analytics for each page and determine what needs to change in order to meet your goals.