Week 8!!!

Wow, who knew there were so many guidelines and etiquette when it comes to social media. I’ve learned quite a bit on the do’s and dont’s when it comes to putting things online and connecting with others using social media. I’ve learned a lot especially when dealing with professional and business social media accounts and being cautious on what you’re posting and who you’re connecting with. It’s so important to use your best judgement and think before you post and connect. One little mistake could potentially cause you to lose a relationship or even worse a future career with a company. Once something is out there and put on the world wide web, it could be there forever!

This week has been especially educational when it comes to our personal branding and our client project. I feel as though I’ve made some good progress with my client’s social media sites by getting the brand out with following and hashtagging. Each week seems to get better and I’ve noticed more views and likes through my clients social media, mainly through Facebook and Twitter. I’ve also learned that you need to be careful when posting a status, comment, photo, etc. because something you think is fine other’s may not agree with and could damage you or your client’s business and reputation. One thing I took away from this week was what we learned about posting photos. I never really thought about it before but I do see why it’s important to always ask permission and make sure it’s ok to post a photo that has other’s in it. You don’t want to just post and tag people in a photo because you could potentially offend a friend or connection.

Another major thing I took from this week was how important online branding and your reputation can be as well as how quickly you can hurt or ruin it. It’s crucial when it comes to personal and business that you don’t put things out there that could damage you, your business or others because once it’s posted and out there, anyone can see it. Always listen and think things through especially online because you may not be able to retract it and you only get one shot at a first impression.

Learning about Google+ and LinkedIn

This week I’ve accomplished quite a bit for my client. Last week we set up our Facebook and Twitter accounts, this week we set up our Google Plus and LinkedIn accounts. We were able to get our Google Plus account and profile created by using some of my clients personal brand images including photos of the retail shop located in Vancouver. Also, we connected with communities that are in the same industry and category as our business which is men’s grooming, skincare and beauty. My client’s LinkedIn page is already established and they do a great job with it. Their about section  is brief but talks about how the company started and what they are about as well as what the business is without being extremely long. They already have a good amount of followers although they could probably gain some more.

I think my client Shop Masc could greatly benefit from Google Plus. It’s good to keep their existing social media accounts and continue maintaining them, however, they could benefit and gain new clients/customers through Google Plus. It’s a great social media outlet to meet and interact with people from all over that you may not have been able to connect with through other social media. Circles would be an awesome way for my client to meet new followers and create a new clientele that have similar interests. Also, a Google Hangouts would be a great tool for my client to interact with existing and new customers by doing demonstration videos as well as Q & A videos about health, beauty, etc.

I’ve had a LinkedIn and Google Plus account for sometime but did learn new things about both of them this week. LinkedIn is something I use often but Google Plus is something I created an account in years ago but i don’t think I’ve ever used. I learned more about how interactive the Hangouts can be as well as how I can meet people that have the same interests as me from anywhere based on keywords and hashtags.

https://www.linkedin.com/company/masc-skincare

https://www.facebook.com/shopmascmen

https://plus.google.com/100210763001364944115

https://mobile.twitter.com/shopmascmen1

My Client ShopMasc

This week I was able to accomplish some great things when setting up social media accounts for my client ShopMasc. I set up accounts through both Facebook and Twitter, which seem to be great networks to advertise, promote and gain a following through. By following similar companies and businesses that’s category is the same, it definitely helps spread the word and get ShopMasc on the maps and allows followers and subscribers to find ShopMasc easily.

I’ve learned that although Facebook and Twitter are a lot of fun, they can also be a lot of work when using them as resources for business instead of just personal. It seems that Facebook is a great social media source where with my client’s own page, they can interact with the world and really customize to target their main audience which is men. Twitter seems like a great tool to use to gain a strong and large following within a short amount of time. The great thing with Twitter is that I can post short and simple tweets, that get to the point, along with links to draw people in to my facebook page and other social media sites like Youtube and Instagram. The importance of this is to gain customers and a following through Twitter but be able to be interactive with videos, images, reviews, etc. through Facebook since Twitter is fairly limiting with what I can post and write. This is also a great way to leverage my client by almost using Twitter as a third party and bring people to my client’s website as well as Facebook page.

My client, ShopMasc already has a strong following and great customer base but they continue to gain more and more through their social media, especially Youtube and Facebook.

 

ShopMasc team, Patrick and Jamie!

            ShopMasc team, Patrick and Jamie!

My client has several social media sites:

Website: https://shopmasc.com/

Facebook: https://www.facebook.com/shopmasc/

Twitter: https://twitter.com/shopmasc

Instagram: https://www.instagram.com/shopmasc/

Youtube: https://www.youtube.com/user/shopmasc