Both Instagram and YouTube are amazing social media networks for my client to have and use. Part of their success has been through uploading videos to YouTube. They do a great job reaching out to their target audience (men) through this method. ShopMasc posts demonstration videos called “Masc Minute” monthly, describing the products that they carry in-depth. The normally post at least one video if not more weekly, talking about the featured product, including what it’s used for and ingredients. The videos are very educational and can help men manage and take care of their appearance and health. ShopMasc target audience is men of any age and they want to give you the info you need and showcase products that will make you feel and look your best. Jamie, who is one of the owner’s of ShopMasc usually does demonstrations weekly from in the store or from his home, so you can get a feel for the product and make sure it’s something you’re needing that will benefit you.

Instagram is another social media network that my client tends to use often, mostly when they’re featuring new products from their shop and online store. They do a nice job of showcasing new products, while giving detail about the product with hashtags that relate to them and the product that’s being featured. Their photos that  they upload tend to really make the product the star and use nice filters which make the product stand out.

ShopMasc Instagram: https://www.instagram.com/shopmasc/

ShopMasc YouTube: https://www.youtube.com/shopmasc