I decided to post my last blog about the company I work for and their current social media strategies. I also wanted to write about possible ways they can appeal to a wider demographic to potential gain a stronger following and increase sales across the board. The company I work for is Arhaus, which is a high-end furniture and home lifestyle store. The company has been around for 30 years and continues to grow nationwide, opening several new stores and warehouses each year. The beauty of Arhaus is that not only is the quality top notch but also when you walk into a store it’s very visually pleasing to the eye and has a creative atmosphere. Over the years the company has continued to grow, mainly due to new stores as well as their social media and marketing. Arhaus currently uses Twitter, Facebook and Instagram to showcase their product and ads to people from all over the country. They do a wonderful job when it comes to providing stunning photos of their furniture and accessories. Majority of our business comes from people seeing marketing e-mails and checking their Facebook and Instagram feed of new product and pictures.

I am very passionate about Arhaus and want it to continue to grow and increase the success it already has received. I do see some ways that the company is lacking social media wise and think with just a few changes the business could grow so much more. I would love to see Arhaus post more YouTube videos featuring product but also showing how things are created. Quality is one of the most important things to Arhaus and by showing product demonstration videos and telling the stories behind the creation of their product, I think this would really grab the attention to more customers. Romancing the product is a key selling point and sometimes just by showing and talking about the history, creation or where the piece was discovered in the world, could make the difference between someone choosing to buy it or not. Also, with the Arhaus Instagram I think they do a great job already with beautiful photos of furniture and home spaces but I do think it could be even better. Instead of focusing just on residential areas I think Arhaus could branch out more into commercial as well. We have some beautiful office, bedroom, dining and living furniture that could look great in hotels, restaurants and offices. This could be a major benefit to the company and really increase popularity and sales. Also, with Instagram and Facebook the company could do more contests and incentives to help gain more customers and followers. One of the things I enjoy that we promote through Instagram is take a selfie with furniture. We have signs in our store a couple times a year and whomever takes the most fun and creative selfie with that piece of furniture wins it! This seems to bring a lot more customers in and I think the potential is huge if we built off of that idea and did more throughout the year. Snapchat is something that we currently don’t use but with the growing popularity of the app I think this would be another great addition to Arhaus marketing. Arhaus could post short clips and behind the scenes of the company such as retail store employees, warehouse workers and even corporate office. Show how much fun we have and the young, vibrant feel for the company. I think this would be a great marketing strategy to bring a younger demographic in of first time home buyers and young businesses.

Social media plays such a huge role in advertising and marketing which we’ve learned a lot about throughout the semester, especially doing our client projects. When working on my client project this semester it made me think of how we focused on small/local businesses that even the major corporate level businesses could also gain a lot from the strategies and things we did for our client’s small business. With social media constantly expanding and new networks popping up daily, it’s important for all businesses to take advantage of what’s out there and continue to grow from the advantages of social media.