My client already has an active social media networking strategy and uses many different accounts such as Facebook, Twitter, Instagram and YouTube. I think as far as the future goes for MASC and future employees, the more interactive the better. As mentioned on previous blogs the guys at MASC already do a great job with their social media networks and try to create an interactive atmosphere for their employees and customers. Since MASC is primarily an online retail store, it’s important for them to take advantage of all social media outlets since majority of their customers cannot physically come into their retail store to touch and feel the products. MASC does an amazing job with their “Masc Minute” videos on YouTube and they post links to them on their Facebook, Instagram and Twitter accounts so no one misses out on them.

The internal approach now and going forward into the future for MASC is to continue being as interactive as possible with videos and images. Make sure that future employee’s have the same passion that Jamie and Patrick, the founders of shop MASC have for men’s health and skincare. Their enthusiasm and energy will come across through videos and social media and will help grow the brand and increase customers and sales. The more interactive that MASC can be the better!