This week I really focused on finding out what my client, ShopMasc’s target market/audience is. ShopMasc is a men’s health, beauty and grooming brand that caterer’s to men of all ages. I have begin to see that the majority of their business seems to be with men between 25-40. ShopMasc does have something for everyone carrying skincare, cosmetics, tools, hair products, etc. but a lot of their products such as skincare does focus on preventative measures and include a lot of anti-aging properties. They also have products to stimulate hair to help prevent future hair loss that can happen with age. I’ve been shopping with them since my teens and now being in my late 20’s I am more concerned with products to help keep me healthy and youthful. ShopMasc really goes in great detail through their YouTube account posting videos demonstrating these products. They also will start with a product and show you how to use it and what the target areas the product is for. Jamie one of the owners will give you updates monthly on how the product has worked for him and what results he’s noticed so that you’re able to really know if this product would be for you.

While we have focus on our target market this week, the past few weeks I’ve been starting to follow, subscribe and like several different men’s beauty and lifestyle brands. I’ve noticed more traffic through YouTube video views as well as more views, likes and follows on our Facebook, Twitter and Instagram accounts. I’ve noticed it’s important to really put my client’s brand out there in the market of several categories such as fashion, lifestyles, travel, magazines, etc. instead of just strictly in the beauty/health category. By us liking, posting and following more of these brands, there has been a greater deal of interaction with my clients social media networks.

Going forward this is something that we want to keep building off of and continue to research what our target market’s needs and wants are to help promote the ShopMasc brand. I want to keep a very interactive content strategy by continuing to post product videos, photos, promotions and posts through ShopMasc’s social media networks. When it comes to a younger target audience, being engaging and interactive through social media is really one of the best ways to promote the brand and grow our community.