Shown above is the social media ad I created for Ellen’s Bridal Shop. I chose to do her small business because of how much potential it has if it were showcased more on social media. I used Canva to create this ad and added a photo of wedding dresses that looked very similar to ones that were shown in Ellen’s Bridal Shop. Since wedding dresses are primarily white, I made this advertisement with creamy colors to accent the idea of weddings and to showcase class within the shop. I added a slogan that fits really well with the message this shop displays and wants the world to know. Since it was discussed on the show that local businesses were going to come together to create a bridal package for brides who are traveling in to buy a wedding dress, I added below a line that will draw in our audience of bridal parties and future brides who are looking for a place to find the perfect dress.

Many brides today are looking for modern style dresses that Ellen’s Bridal Shop offers, but many people don’t know about. I would use this ad to target my audience by showcasing these beautiful dresses that Ellen’s Bridal Shop carries in similar styles to drawn in potential buyers and also talk about the potential deals and packages the shop has available as well. I would advertise this on Instagram on the bridal shop’s page, on their website as a paid ad and on facebook as a promoted ad and in the facebook groups that are primarily for brides.