A strong social community is good business

What is a social community?

Hootsuite states, “A strong community of engaged customers, interested prospects and excited brand and employee advocates can go a long way in growing the success of your organization.” Your social community can be employees, customers, partners, influences, and the community which you serve in general.  This can increased conversions, positive brand image, and help with sharing your brands voice.

What makes this social community successful?

Success within social communities is made by engaging and building relationships with possible employees, customers, and partners. You can track this success by making goals for the program, a criteria to follow, and continued engagement for follow through.

What are tactics you can suggest to grow the community?

• Research influences in your community to follow. Look into how they communicate to their following and learn from it.
• Possibly create an event to meet possible customers.
• Engage with your customers, talk back to their comments.
• Follow like businesses with a like brand voice to yours.
• Find your niche customers and see what other businesses they follow. \
• Geotarget key words related to your business and engage with the posters or learn from them

How could you apply this awareness to your Client strategy?

• We need to research more influences. Once we have this established we need to make better connections with them and possible trades to benefits both businesses.
• We also need to make sure we are always responding to any engagement we receive from anyone.
• Monitor key words on Twitter that go along with what people are saying.
• On Instagram use geo-tagging for our installations.
• Look into Socialbro and Followerwonk to look into social insights
• Set up Hootsuite to work all channels together
• Figure out if we need to share different content, not sure what to do with gutters. Customers are not interested in seeing gutter content everyday. So do we share more content that is more related to our customers. Our business is also not a repeat customer business, unless they have more then one home. So we need to figure out how to make this work.