3 focus points for setting up a strategy for social media growth with examples

1. Set objectives for the number of followers to reach on platforms that pertain to your business
2. Outline a strategy to adhere to- How are you going to make this work?
3. Then assess your success and thoughts on what did/didn’t work. When did you get the most followers and least followers? Did you do anything particular that caused this?

Twitter-192 to 200- How am I going to get this? By following and finding better and common like businesses. Joining up with other local businesses to contribute too, and engage with their post more. I think this will work just to help get our twitter back on track, less spammy, and more targeted. We need to grow our Twitter community.

Facebook- 339 to 350- Complete this by: Creating some good content, engaging back with customers, and boosting a couple post prior to our busy season. I believe this will work due to the fact that customers / people will feel valued. Also creating good content to educate possible or current customers on how to maint.  your house.

Instagram- 45 to 75 – Reach this target by: sharing good videos and photos, & highlighting specials. This is a new platform for Gutter Cover and seems to be doing well already. I need to make sure to follow back like businesses. Also engage, engage, and engage. when customers comment on our post, make sure I am following up on it. I believe this will work just because this is a highly visual platform, that what people look to like.

These targets are not extreme by any means. But I believe they are realistically reasonable. I would rather set small goals such as ten a week, rather then 50. Until we are growing at that rate easily; I dont see the point in setting myself up for stress or failure. Its more fun to celebrate 10 then it is to stress over 30. At least that’s how I see it.