One of the most surprising things I leaned from watching the HootSuite Academy videos is that YouTube is the second largest search engine and third largest website. I had no idea! I’ve learned that in marketing people really respond to videos and prefer to watch videos to reading. I still need to learn more about Tumblr. I know it’s really popular with young people, and this video helped to explain it. It almost seems like an updated version of the original MySpace because it has the blog aspect. (Yes, I’m old.)

I chose the JCCC Foundation as my client. The Foundation is the fundraising arm of JCCC and they strive to provide access to the college for all students through scholarships; advance excellence through the development of community leadership, business partnerships and financial support; and promote cultural activities to enrich the college and the community. They currently have a Facebook and Twitter account, but they are not very active. I think these two platforms will be key, but they also need a presence on LinkedIn and maybe Instagram eventually.

I think Facebook will be viewed by general JCCC supporters/donors/alumni, and the Foundation Board. This population is middle aged and older. Twitter will be a great way to reach out to event sponsors and other businesses. Twitter is better for a conversation and generally “sharing the love” with another company, and most companies are on Twitter to connect with their audience.