I am targeted by ads for moms and for fitness. If an ad just wants me to like a page or follow the company I am likely to do it. If I have to read something beyond the ad to know what’s going on or understand the company/product, I ignore it. Like if I have to click to know what the deal actually is, I’m not going to take the 15 seconds to do that.

Companies can track the success of their social ads by an increase in the number of followers, post engagement and reach and any increase in mentions. Companies should also look at the number of conversions and click-throughs.