This ad is for Facebook, Twitter and Instagram. The ad promotes an event, Beyond Bounds art auction, that supports a museum. The purpose of the ad is to get people to buy tickets to the event. The target audience of the ad would be in the KC metro area, 30-65 years old. I think we could run an awareness campaign to reach 1,500-2,000 people for less than $100 with the ad running under a week.

I am targeted by ads for moms and for fitness. If an ad just wants me to like a page or follow the company I am likely to do it. If I have to read something beyond the ad to know what’s going on or understand the company/product, I ignore it. Like if I have to click to know what the deal actually is, I’m not going to take the 15 seconds to do that.

Companies can track the success of their social ads by an increase in the number of followers, post engagement and reach and any increase in mentions. Companies should also look at the number of conversions and click-throughs.