The strategies I would like to implement this semester for my client include:

– Building awareness of the company and the services that they can provide

– Gain more “likes” and follows. My main priority is Facebook, because I feel like that is the best platform to inform and gain more customers for the business. The Facebook page currently has 13 “likes”. I would like to achieve an increase of at least 385% to reach 50 likes by the end of this project.

Additionally, I would like to increase the number of followers for the client’s Instagram account, which currently has 8 followers. Ideally, I would like to achieve a follower increase of at least 300% by the end of this project, which would put the page at 24 followers. I plan on spreading awareness by following other local businesses and using relevant hashtags.

– Lastly, I would like to establish a consistent posting schedule to help me reach my goals, starting with one post per week. Posts will include photos of landscaping projects completed by the business, suggestions on when to coordinate seasonal services such as raking leaves, snow removal, spring cleanup, and encouraging viewers to contact the business to schedule their desired service.

2. Three aspects to improve upon on Twitter:

– Establish a consistent posting schedule (once per week).

– Gain more followers, particularly local businesses.

– Build lists of profiles related to the business.