Managing social media pages for a lawn care and landscaping company has proven to be a little more challenging than I anticipated. I was struggling to find relevant and interesting content to post and attracting followers who actually want to follow a page dedicated to a local lawn care and landscaping company. I was beginning to wonder if I would come anywhere close to achieving the number of followers I set goals to reach by the end of the semester.
Facebook: reach 50 likes by the end of the project
Twitter: reach 15 followers by end of project
Instagram: reach 24 followers by end of project
Watching the videos and reading the various articles on how to build community did give me some ideas on what strategies I can implement to reach my goals. I now feel more confident in my
My general strategy will cover each of these three social media platforms. My course of action to reach my followers goal includes:
- Following other local business to increase awareness
- Using local and relevant hashtags on posts
- Making at least two posts per week to maintain interest
- Retweeting local businesses and local public figures on Twitter
- Using local keywords
I am excited to see how effective this strategy truly is, and look forward to building a strong online community.