This is my ad for Ellen’s Bridal & Dress Boutique, and originally I had planned to do an ad promoting a sale, but ultimately decided a “New Collection,” would be the perfect marketing opportunity. Giving a little sneak peek of the new gowns in stock creates that, “I want to see more,” feeling, and gets potential buying brides to check out your website or come to the store to check it out for themselves!

I am targeting brides all of types but specifically millennial and gen z brides who want that modern or possibly boho dress and experience! When a bride sees this ad, my goal for them is to feel a sense of peace knowing they found somewhere that fits their aesthetic. But, I also strive for them to be intrigued about what’s in the new collection and why it makes it so special.

I would advertise my ad on Facebook (Bridal Groups, Wedding Dress Groups), Instagram (Posts-Using on brand hashtags, Reels, Stories), and Pinterest because THAT is where a LOT of brides seek inspiration

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