Part 1: What insights did you glean from the webinar you attended/watched? How will/can you apply these new insights/knowledge?

I watched Marketing Trends NonProfits Need to Know and Embrace and I learned a lot in the first 10 minutes as she talked about how “Marketing is no longer an option for nonprofits looking to engage and grow their donor base.” Mobile giving is very important in todays technology advanced world, and to grow your donor base, is key to having a successful non-profit. And with the Millennial lifestyle, donating to charitable causes is on the rise, so making sure mobile giving is user friendly and is as responsive as possible makes for a better experience. On the same note of the advanced technology we have today, it is more of a normal thing to donate to charities where as the expectations to give were lower than now. Because of Covid, mobile first experience is now key for any nonprofits or businesses because most people use their phones to look up stuff. Taking time to make a nice, responsive webpage will ultimately lead you to more donations. Factors to make that possible include limiting the number of images as they distract the viewer from the point and images can actually slow down the responsiveness of your page. Make sure the page is easily navigable, by making sure buttons to press are visible, turn pop-up offs!!! I love pop ups on websites, but only on a computer as when they are viewed on a mobile device, they are hard to exit out of and sometimes keep popping back up- which leads the person to exit your page. I have been on several websites on my phone where there are so many pop ups that distract you and it gets frustrating to navigate, so you leave to site. I can use this for my own website, as a photographer, and be mindful of the mobile first experience as it is very important. Watching this is making me go make sure that my website is mobile friendly, as most people view it on their phone.

Part 2: Upload your worksheet to your blog reflection (or paste the content into your blog reflection/post).

Kickstarter Worksheet- Sleezer

For the Sandler Training Webinar I watched Small Business, Big Sales and the topic I learned about matters because more often than not, small business owners don’t know how to successfully run their business nor know enough about their buyers and the order in which they buy. For example, the first step in the typical buying order is express interested and act motivated whereas the sellers typical selling order is analysis and then proposals. Knowing the proper order of each helps the buyer reach their buyers and know what to look for.

For the Sales Power Webinar I watched Turning Uncertainty into Predictably. One key takeaway was that uncertainty RULES and no matter how you set quotas and look at predictions for the end of the quarter, most of the time we don’t always get it right or understand why or what’s happening or going to happen and that’s because don’t control the prospects. I can apply what I learned about knowing that you can’t control the prospects and you can’t always control the outcomes and sales but that’s how life is. It has its ups and downs and at the beginning of this they talked about how sales is more gambling and not manufacturing because its not always the same outcome and there is always the wins and losses.

This is my ad for Ellen’s Bridal & Dress Boutique, and originally I had planned to do an ad promoting a sale, but ultimately decided a “New Collection,” would be the perfect marketing opportunity. Giving a little sneak peek of the new gowns in stock creates that, “I want to see more,” feeling, and gets potential buying brides to check out your website or come to the store to check it out for themselves!

I am targeting brides all of types but specifically millennial and gen z brides who want that modern or possibly boho dress and experience! When a bride sees this ad, my goal for them is to feel a sense of peace knowing they found somewhere that fits their aesthetic. But, I also strive for them to be intrigued about what’s in the new collection and why it makes it so special.

I would advertise my ad on Facebook (Bridal Groups, Wedding Dress Groups), Instagram (Posts-Using on brand hashtags, Reels, Stories), and Pinterest because THAT is where a LOT of brides seek inspiration

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